Why Turmeric

LITTLE ROOT, BIG HISTORY

Turmeric quickly became an important part of Ayurveda, the world’s oldest holistic healing system, some 3000 years ago. But its usage can be traced to earlier – as far back as 6000 years.

You probably know turmeric (curcuma longa) as a spice. But it’s much more than that. In fact, the Sanskrit language has about 55 synonyms for this little root covering all its different uses. A staple in South and South-East Asia and revered by many as sacred, listing all of turmeric’s benefits would take much more space than we have here. So, let’s focus on your skin.

You probably know turmeric (curcuma longa) as a spice. But it’s much more than that. In fact, the Sanskrit language has about 55 synonyms for this little root to cover all of its uses.

A staple for over 6000 years in South and South-East Asia and revered by many as sacred, listing all of turmeric’s benefits would take much much more space than we have here.
So, let’s focus on your skin.

Curcumin is the yellow pigment found in turmeric. A polyphenol and antioxidant, it’s full of anti-inflammatory properties and other skin benefits.

ANTI-INFLAMMATORY

The curcumin found in turmeric naturally fades dark spots and acne scars, giving you a more even skin tone. It even lightens fine facial hair! That’s all to say, it will leave you feeling revitalized and refreshed.

ANTI-BACTERIAL

Curcumin is also amazing at reducing breakouts and calming conditions like psoriasis and eczema. Not just the inflamed or red appearance, but that frustrating itching and irritation too.

ANTI-OXIDANT

Curcumin even seeks out free-radicals that damage your skin’s elasticity after long-term UVB exposure and sends them packing, reducing the appearance of fine lines and wrinkles.

PRO-SKIN

Combine all these superpowers with its natural ability to exfoliate, hydrate, and reinvigorate the skin, and it’s no surprise that in ancient times, turmeric was often presented as an offering to the gods.

THE HOLUD CEREMONY

If you’ve ever been to a traditional Bengali or Indian wedding, you may have witnessed of the oldest turmeric-centered traditions. The Holud, or Haldi, ceremony is a rite of passage where turmeric paste is applied to the face, neck, hands, and feet of the soon-to-be-wed couple and their loved ones.

More than a vibrant day of fun, this ceremony symbolizes new beginnings and is thought to bless the couple with peace and prosperity. Over time, many cultures have extended the use of turmeric beyond these formal occasions and have incorporated it into their daily lives.

Turmeric’s long rich history remains important today. We’re proud to be a part of it.