Yellow Beauty Co-Founders Jaz Fenton and Jamil Bhuya connected in high school through mutual friends and volleyball. In 2016, they started their turmeric-based skincare company and a few years later they tied the knot in Greece.
You’ve probably heard the saying “don’t mix business with pleasure” but this couple manages their double partnership with joy and success. In the process of growing their holistic skincare company, they’ve grown as business and life partners.
Here are a few tips from the founders for those hoping to do it all, together.
Communication Is Key:
In any relationship, open and thoughtful communication is the key to success. For those with relationships that are both romantic and professional, communication can be more nuanced. You’ll want to change your style of communication based on the situation. For example, if you’re discussing an issue with the business, try to avoid getting over-emotional or taking criticism personally. It’s also important to use professional language in front of employees or else they might not take your leadership seriously. On the other hand, when you’re at home, ditch the corporate lingo and critical eye that’s important to the business.
Understand Each Other’s Roles
Most founders put their heart and souls into their businesses, and so it’s natural to be protective and to want to know what’s going on at all times. But, in every partnership, people have different strengths. It’s important to know your partner’s role in the business, trust their expertise, and avoid micromanaging them. For Yellow Beauty’s Co-Founders this was a crucial lesson.
Jamil has a background in business and Jaz in design. These skills go together perfectly, especially as they’ve learned to give each other room to work, and to value each other’s opinions.
When you work and live together, it can be challenging to create firm boundaries between work and play. As a result, you might find yourselves working all the time. This can leave both parties burned out and lacking the creative energy required to fuel a business. This is why Jaz and Jamil believe in working smart over working hard. While the two of you might want to manage every minor detail of the business, that’s impossible and a poor use of energy. Instead, hire other experts to handle tasks outside your expertise and focus on the quality of your work instead of the quantity. When you get home, try leaving work at the door.
Put Jaz’s and Jamil’s wisdom to work to build a stronger relationship and business with your sweetheart.